Volvo Free Will Tour

Volvo C30 UK Launch Activity

Brand Strategy | Website | Ambient Media | Decals

The consumer launch activity had to introduce the new Volvo C30 to an audience of young professionals at parties across the UK and at the Snowbombing festival.

“It has positioned Volvo, and the New C30, as a relevant, credible and desirable choice” - Anita Fox, Volvo Car UK

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